Product line: the brand is well known internationally. It is positioned on the high end children’s wear market thanks to its unique identity and strong awareness. There are mainly 4 production lines differentiated by age segment (0-12 years) and fashion content (formal-casual-trendy). Sales Breakdown by area: 37% Italy, 41% Europe, 9% Middle-East, 11% Far East, 2% Rest of the World.
Distribution network: sales strategy is based on multi-channel approach, achieved through 10 directly operated monobrand stores (8 in Italy, 2 in Europe), 26 franchising monobrand stores (3 in Honk Kong, 7 in Japan, 6 in Taiwan), and 300 multi-brand boutiques.